Department for Public Relations

ico-download - Portfolio of Department for Public Relations

Department for Public Relations, as an organizational unit within the Main Office, performs professional and operational tasks relating to the strategic appearance of the PE „Roads of Serbia“ in public.

Continuous communication with the media, road users, professional domestic and foreign institutions and companies, partners, associates, colleagues and other stakeholders have been the tasks of the Department for Public Relations for fifteen years now.

Our commission is to professionally, competently, conscientiously and responsibly inform the public with mutual respect and preservation of values and reputation of the Enterprise. The principles we are guided by in our performance are accuracy, veracity, clarity, precision and speed.

The Department for Public Relations aligns its performances and activities with the legislation of the Republic of Serbia, and it defines its working plan for achievement of goals in accordance with the approved and adopted Business Plan of the PE „Roads of Serbia“ for the current year.


Honored media representatives,

Request for recording and reportingRequest for recording and reporting

In order to achieve a faster and a more efficient cooperation with the media houses, the PE “Roads of Serbia” introduced an online procedure for obtaining licenses for recording roads, road structures, toll stations and sites under the jurisdiction of the enterprise.

You can download the form of the Request for recording/reporting by clicking the image below.

The form of the Request for recording/reporting should be filled in and sent to the Department for Public Relations not later than one day before the required recording term at 03.00 PM (requests for recording/reporting on a Saturday or Sunday should be submitted not later than the preceding Friday at 03.00 PM), to the following:

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Recording/reporting from the required location is possible only after a written approval by the Acting Director of the PE “Roads of Serbia” is obtained.


The Department for Public Relations keeps day-to-day communication and cooperation with all media representatives and journalists, city services, natural and legal persons.

Through the media we release news, announcements, notices relevant to the public, appeals and important information regarding projects. In cooperation with the authorized colleagues, the Department for Public Relations prepares replies to users’ requests and initiates solving of issues, it organizes press conferences, giving statements and interviews of authorized employees, footages made for the media, reports and shootings.

We act timely and proactively – in accordance with the Media Plan we give precise and veracious information on successfully realized, current and planned projects, ongoing works, conditions on roads and other activities of the PE „Roads of Serbia“, novelties and services which the Enterprise provides to the users, and we draw attention of the public to responsible and safe traffic behaviour. In emergency situations, we react promptly and efficiently by giving the announcements and organized statements to the media.

We also organize professional gatherings - presentations and seminars concerning new technologies, products, equipment and achievements in the road industry for the purpose of informing the community of experts. The Department, in cooperation with the authorized sectors, participates also in the representation of the Enterprise on fairs, manifestations, exhibitions…

The Department for Public Relations provide to the media important, professional, useful and often exclusive information which represent the Enterprise in a quality manner.

In the last year, citations which would demand indispensable retraction were not detected in any of the media thanks to the proactive actions of the Department for Public Relations, timely provision of positive information and successful management of professional and operative activities related to the strategic performances of the Enterprise, as well as constant communication with media representatives, and comprehensive and transparent provision of information to the public.

The Department follows up the users’ satisfaction by analyzing the media and social networks publications which mention the PE “Roads of Serbia” and its Acting Director, Mr. Zoran Drobnjak, keeping records of letters of gratitude which we receive on e-mail, and analyzing results of a survey which contains questions from the scope of work of the Enterprise and which the Department conducts on the Enterprise’s internet presentation.

Effective communication balance with more than 200 media, news agencies, print and broadcast media and radio stations, internet portals, and production companies counts for more than 2000 answered questions, 89 interviews, and 201 announcements, 184 organized construction site filming, statements given by colleagues in charge, reports and 71 media conferences resulting in more than  24.157 press releases about our Enterprise in the course of one calendar year, out of which more than 94,25% has been positively exposed.

At an annual level, around 60 percent of the total amount of published/released footage on the PE “Roads of Serbia” is the result of direct and proactive PR activities. The influence and the importance of the Department for Public Relations activities are reflected in a significantly increased number of media releases annually, especially the number of positively exposed texts and reports.


The Department for Public Relations cooperates on daily basis with all sectors of the Enterprise, and we have raised communication with colleagues in charge to the highest level. We inform every employee in a timely, continuous and high-quality manner on the activities of the Enterprise, realized projects, ongoing and scheduled works, novelties and services.

We timely inform the management on all aspects of our work which influence the media exposure of the Enterprise in public through regular submissions of important press clippings resulting from activities of our Department, as well as through regular announcements and reports regarding all our activities.

The Department for Public Relations, through everyday communication with every organizational unit of the Enterprise, impels improvement of internal PR, and initiates timely delivery of new and updated information. Continuous and timely exchange of information with colleagues in charge is a precondition for quick and efficient performance, a successful appearance of the Enterprise in public and the planning of activities significant for the reputation of the Enterprise.



CAMPAIGN FOR INCREASE OF TRAFFIC SAFETY “3 SECONDS, A WHOLE LIFE”

In course of 2020, the Department for Public Relations, together with the colleagues in charge from all sectors of the Enterprise, realized an educational campaign for raising awareness of drivers and increase of traffic safety – “3 Seconds, a Whole Life”.

The Campaign began by the premiere screening of the educational video “3 Seconds, a Whole Life”and demonstration of safe distance for all categories of vehicles at the toll station “Beograd” on March 12, 2020.

Besides highlighting the significance of keeping the safe interval between vehicles, additional aim of the Educational Campaign is raising awareness of drivers regarding responsible traffic behaviour which should contribute to mitigation of driving speed, active perception of conditions of traffic flow and non-endangerment of other drivers participating in traffic flow.

“3 Seconds, a Whole Life” is first in a row of educational campaigns, and the PE “Roads of Serbia” will continue to systematically affect raising of awareness of traffic participants in order to minimize number of traffic accidents. Thanks to knowledge and experience, experts from the PE “Roads of Serbia” with their ideas and suggestions will contribute to the same quality and uniqueness of future campaigns.

NEW EDUCATION CAMPAIGNS 2022.

The PE Road of Serbia has continued to implement activities relating to traffic safety improvement and systematically influences the raising of awareness of traffic participants through two campaigns: “Do not dive in emergency lane, do not stop life” and “Traffic Sign Means Life”.

With the premiere screening of the videos in attendance of the Minister of Construction, Transport and Infrastructure, Mr. Tomislav Momirović, Chief of Traffic Police Administration, Mr. Slaviša Lakićević, Acting Director, Mr. Zoran Drobnjak, Director of the company Koridori Srbije, Mr. Aleksandar Antić, associates, traffic safety experts, and creative teams, at the presentation organized at the hotel Metropol in Belgrade, on May 13, 2022, two new educational campaigns of the Public Company "Roads of Serbia" officially started. Two campaigns are created to increase the safety of drivers and warn the other traffic participants of the danger of driving in the emergency lane on the motorway and the dangers caused by destroyed or stolen traffic signage.


Out of the numerous events we participated in, the most prominent ones are the organization of the presentation “Road Rehabilitation and Safety Project” in cooperation with the Ministry of Construction, Transport and Infrastructure, the World Bank, the European Investment Bank and the European Bank for Reconstruction and Development. The presentation showed in detail the Project of rehabilitation of 1,100 km of Serbian road network during five years' time of the planned project duration.

We organized the First International Scientific and Professional Conference “Modern road maintenance” in 2013, we were engaged in the organization of Summit of China and Central and Eastern European Countries in the Serbian capital in 2014, and the Summit of Ministers on Organization for Security and Cooperation in Europe (OSCE) in Belgrade in 2015.

Thanks to long and successful cooperation with the Road Association of Serbia – “Via-vita” we acted as logistic support to the Ministry of Construction, Transport and Infrastructure in effective organization of 1st and 2nd Road Congress, and in preparation of the Minister in line for their appearance. For years, we have also been a part of the professional journal “Road and Traffic” in which projects of our Enterprise, along with the professional papers of our colleagues, are being presented through the photographs which we prepare .

We continuously keep track of the implementation of our Enterprise’s projects and organize press conferences when marking the commencement of works, visiting the infrastructure projects under construction, opening reconstructed roads, rehabilitating road structures and new roadways for traffic, marking the successfully completed projects, marking the commencement of campaigns important for traffic safety, participating in manifestations and fairs…

Our department has also, together with the line ministry, taken part in the organization of exhibitions on infrastructural projects:

Our most visited press conferences are certainly those attended by the country’s high officials, the Prime Minister or the President of the Republic of Serbia, ministers, as well as foreign high officials or representatives of international financial institutions.

We’re singling out some of them:

Each year in November, on the occasion of the beginning of Winter Maintenance of I and II category state roads in the Republic of Serbia, we successfully organize a presentation of the Winter Maintenance Plan for I and II category state roads. In 2020 and 2021, due to specific epidemiological situation and measure introduced to protect people’s health, the Department for Public Relations conceived specially designed media content for informing the media and public.

Through release of Announcements, Presentations and video material on internet presentation of the PE “Roads of Serbia”, we have made available and visible for public and users all the works, activities and measures we have taken to provide passability of roads and safe traffic flow in winter conditions, so that all roadways remain passable.


As part of our international activities, we cooperate with European and worldwide associations, administrations and road institutes. Our enterprise is a full member of the European Association of Operators of Toll Road Infrastructure (ASECAP), European Road Federation (ERF) and International Road Federation (IRF).

We regularly deliver innovated data to international organization regarding road network, investments in road network and ongoing projects, and information and photographs of newly constructed motorway sections, and other performances and activities. We prepare the National Annual Report for ASECAP, which is a part of the annual National Report of the Association member states, we fill out thematic professional questionnaires about the Enterprise and perform all other activities as a part of usual operations of the Association and members.

As a result of good cooperation to date, our news and photos are always published in organizations’ newsletters and regular publications, as well as on their internet presentations.


The Department for Public Relations, within its jurisdiction, takes care of all aspects of the maintenance and optimization of the Enterprise’s Internet presentation, as one of the ways of presentation of the Enterprise and its communication with all stakeholders.

With technological innovations, regular update of the content management system and daily update of the content, we have improved the communication of the Enterprise with all stakeholders.

In 2021, there were in total 1.239.394 visits to the internet presentation of the PE Roads of Serbia, which is 45.44% more than in 2020. The total number of page views has increased by 37.96% and is 2.286.657.

A significant increase in views of the content of the YouTube channel of the PE Roads of Serbia was recorded in 2021 - 1.878.677 views, which is eighteen times more than in 2020 when a total of 110.501  views was recorded.

By introducing a version for mobile phone platforms, our Enterprise was among the first public enterprises in Serbia to enable access to information using mobile phones or tablets, irrespective of where they are, since our imperative is to provide the requested information to our users as easily and fast as possible.

In 2021 mobile phone trend in visiting the internet presentation of the PE “Roads of Serbia” records the further growth and reaches 75%. Due to further growth trend in course of the last year, we have continued with adjustment and updating the components so that the presentation would assume design adaptable to all kinds of displays.


The Department for Public Relations also writes, edits and develops informational and educational materials, used for informing the employees, the professional community and all other interested parties.

Realizing the importance of big infrastructure projects, we have developed and organized the monitoring and recording of multimedia contents, consisting of films, video clips and photographs of on-going projects and various phases of implementation of projects on construction, maintenance, rehabilitation, remedy and other activities and actualities regarding the work, wishing to provide a comprehensive and high-quality presentation of the Enterprise to the entire public and leave to the future generations records of endeavors made while implementing some of the most significant road infrastructure projects in the Republic of Serbia.

We make around 90 video clips on average every year, as well as hundreds of photographs which we upload on the Enterprise’s website and the Youtube channel.

Films

The Department for Public Relations makes themed films in Serbian and English, based on the information collected through cooperation with competent sectors in the Enterprise, expert supervisors and contractors and also through monitoring the execution of works in various stages of the projects: the Corporate Film, the Film on Sector for Toll Collection, the Film on Construction of Bridge no.8 over River Sava at Ostružnica on Belgrade Bypass, the Film on the Bridge over the rivers Sava and Kolubara on the New Motorway E-763, Section Surčin-Obrenovac, the construction of the Belgrade Bypass, the new bridge over the Danube at Beška, the rehabilitation of the bridge Gazela and the motorway on the thoroughfare through Belgrade.

The films were made for congresses, conferences, manifestations: Oscar for Quality, Modernization of toll stations and rehabilitation of 100 bridges, “50 years of Serbian Transport Economics”, “Republic of Serbia Road Network”, a film for 2nd Road Congress in 2016.

In 2020, the Department for Public Relations prepared scripts, created and organized the filming and the development of documentary materials on the Belgrade Bypass, the bridge over the Sava at Ostružnica, the motorway “Miloš Veliki“, and also the Corporate Film on the entire business performance of the Enterprise throughout 2020.

The Department for Public Relations in 2021 prepared scenarios, created and organized filming and production of documentary material on Activities of the Sector for Maintenance of I and II Category State Roads in course of 2021, on the Toll Station “Beograd” and bridge over rivers Sava and Kolubara on the motorway E-763, Miloš Veliki, section  Surčin-Obrenovac.

Newsletter

The first issue of the Newsletter was published a decade ago. Since then, the Department for Public Relations has developed 31 issues of the Newsletters – the internal publication of the Enterprise, which, in a creative and interesting manner, informs not just the employees, but also business partners, users, media representatives and all interested parties on the results of the Enterprise’s business performance.

Working together has ensured successful accomplishment of the goal set by the first issue – to be informative, useful, far-reaching and effective.

Following the circumstances created by the pandemic of the virus COVID-19, last year the Department came up with, created the contents and organized the printing of the special issue of the Newsletter – “Work in Time of COVID-19“.

Brochure

We have also made a bilingual brochure with relevant information and photographs, created for the purpose of representation of the PE “Roads of Serbia” in a swift and effective manner, through the competences of various sectors in the Enterprise.

Flyers

The Department prepares flyers/pamphlets with certain messages and information, significant for the entire public and/or trafic participants. In order to attract the attention of users to the news, improvements, services and the significance of responsible behaviour in traffic, we develop and prepare flyers with messages. For the educational campaigns «Do not drive in emergency lane, do not stop life» and «Traffic Sign Means Life», leaflets in Serbia and English languages have been created. The flyers for the campaign “3 Seconds, Whole Life“ in Serbian, English and Turkish language vividly depict safe distance between vehicles, per vehicle category, with important statistical data and the message “Keep a safe distance, save lives“. For the Festival of Love in Vrnjačka Banja, “Lovefest“, an occasion to appeal to the youth and stress the importance of observing traffic rules, our Department prepared picturesque flyers with the slogan “Somebody loves you...drive carefully“. In cooperation with the Sector for Toll Collection, we put the messages for the users on the gantries along the motorways as well.

During the implementation of large infrastructure projects, which demanded long-term traffic regime modifications, we made flyers on traffic regulation, so that users could travel in the work zones on roads more easily and quickly.


As a recognizable token of care for everyday business communication and promotions of the Enterprise, we created branded corporate material, numerous representative products, we conceived preliminary solutions and organized the production of personal organizers, planner notebooks, business cards, roll-up banner stands, posters, key chains, eco-bags, card holders, USB sticks...

Every year, we decorate desk calendars and New Year greeting cards with the prize-winning drawings of employees’ children who participate in the traditional art competition.

The Department for Public Relations designs, performs pre-press work and organizes development of promotional material, art and graphic solutions for arrangement of space for public displays of the Enterprise – events, conferences, fairs, congresses, seminars and other manifestations where the PE “Roads of Serbia” is represented.


Department for Public Relations is a part of socially responsible activities, such as regular voluntary blood donations, marking of the World Day of Remembrance for Road Traffic Victims, participation in the campaign “Bottle Cap for Handicap”…We also supported the First International Relay for Life 2019.

In 2020, due to the pandemic of virus COVID-19, in cooperation with competent colleagues, we organized the setting up of messages on the gantries on the motorways, containing advice for preservation of people’s health and we also prepared informational materials for traffic participants containing useful updates during travel in time of COVID.

We have also contributed, with our work, to the winning of the most prestigious award for the PE “Roads of Serbia” – “Business Excellence Champion“, the highest award at the competition for the National Business Excellence Award – “Oscar for Quality 2020“.

Thanks to good organization, following trends and new tendencies in business communication and technology, improvement and modernization of work processes through high-quality ideas, quick and innovative solutions, while respecting traditional and reliable principles, we are always informative, useful, far-reaching and interesting!

High goals, joint proactive, high-quality and dedicated work with true commitment to duty is a definite path towards the achievement of excellent results!