Educational campaigns
PE "Roads of Serbia", as a socially responsible company, carries out numerous activities related to the improvement of traffic safety. Striving to act systematically to raise the level of awareness of road users, the Public Relations Department from year 2020 continuously implements educational campaigns aimed at raising driver awareness and increasing traffic safety.
2024
„WE ARE NOT ALONE IN THE TUNNEL“
With the educational campaign "We are not alone in the tunnel", PE "Roads of Serbia" wants to show drivers how to behave safely in tunnels in case of emergency events that can endanger the lives of road users.
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„SAFELY THROUGH THE TUNNEL“
With the educational campaign "Safely through the tunnel", PE "Roads of Serbia" wants to show drivers how to behave safely in tunnels under regular traffic conditions.
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2023
„DO NOT BLOCK THE EMERGENCY LANE, DO NOT STOP LIFE“
With the educational campaign "Do not block the emergency lane, do not stop life", PE "Roads of Serbia" wants to influence the improper behavior of road users when using the emergency lane, with the goal of educating road users about the correct use of the emergency lane, exclusively for stopping vehicles due to malfunctions or sudden inability of the driver to control the vehicle, as well as to indicate the risk and consequences of unsafe stopping in the emergency lane.
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„DO NOT DESTROY A TRAFFIC SIGN - TRAFFIC SIGN MEANS LIFE“
With the educational campaign "Do not destroy a traffic sign - traffic sign means life", PE "Roads of Serbia" wants to point out the impact of damaged, stolen traffic signals and equipment on traffic safety and appeals to all those who destroy, steal or otherwise damage traffic signals not to do so, because this way traffic accidents can be prevented.
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2022
„DO NOT DRIVE IN THE EMERGENCY LANE, DO NOT STOP LIFE“
With the educational campaign "Do not drive in the emergency lane, do not stop life", PE "Roads of Serbia" wants to influence the behavior of drivers who improperly use the emergency lane on highways and to raise awareness of the importance and use of the emergency lane so that it is freed for the movement of vehicles under rotation.
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„SIGN MEANS LIFE“
With the educational campaign "Sign Means Life", PE "Roads of Serbia" wants to point out the impact of damaged, stolen traffic signals and equipment on traffic safety and appeals to all those who destroy, steal or otherwise damage traffic signals not to do so because traffic accidents can thus be prevented.
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2020
„3 SECONDS WHOLE LIFE“
With the educational campaign "3 seconds whole life", PE "Roads of Serbia" wants to draw attention to the importance of responsible behavior in traffic, which, in addition to keeping a safe distance between vehicles, also means reducing the speed of the vehicle, actively observing the conditions of the traffic flow and not endangering other drivers in traffic flow.
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